Sunday, March 29, 2020

How Ardern’s coronavirus kindness theme can become contagious

Shelf-Isolation. Cartoon: ©Malcolm Evans/The Daily Blog
PACIFIC PANDEMIC DIARY: By David Robie, self-isolating in Auckland under New Zealand’s Covid-19 lockdown as part of a new Pacific Media Watch series.

A South African celebrity jingle that has gone viral at the end of this week could easily have been a theme song for New Zealand when Prime Minister Jacinda Ardern declared a lockdown on Monday for midnight on Wednesday.

Several of South Africa’s most popular artists, such as Madjozi, Zolani Mahola and Francois van Coke, teamed up with the national groceries retailer Pick n Save to produce the rollicking “Don’t Panic Buy” in a bid to prevent stockpiling.

The lyrics urge shoppers to only buy what they really need and save the rest for fellow consumers, who may need it far more.

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